According to the latest statistics from the Vietnamese Tourism Ministry, international tourist arrivals in Vietnam reached 7.94 million in the first nine months of 2017, marking a 28.4% increase compared to the same period the previous year. Visitors from Australia alone increased by 16.2%, making Australia Vietnam’s eighth-largest tourism market.
Hoi An – A Destination That Draws Visitors Back
Among Vietnam’s many attractions, Hoi An stands out as a destination that not only captivates first-time visitors but also entices them to return. Rachel Nickisson from Perth, Australia, shared her experience:
A Historic Trading Port Turned World-Famous Destination
Hoi An was once a prosperous trading port between the 17th and 19th centuries. Today, this UNESCO World Heritage-listed town is admired for its well-preserved architecture, pedestrian-friendly streets, and distinctive cuisine, offering visitors a glimpse into its illustrious past.
Hoi An’s global appeal has been recognized with numerous accolades:
- Ranked 7th among the World’s Top 15 Cities by Travel & Leisure Magazine.
- Listed as one of the most beautiful and affordable beach cities by Thrillist (USA).
- Voted 13th among the Top 25 Best Destinations on TripAdvisor.
- Welcomed its 10 millionth visitor in June 2017, a milestone supporting its sustainable tourism development.
Things to Do in Hoi An
Hoi An offers a variety of activities for visitors:
1. Exploring the Ancient Town
The narrow, picturesque lanes are perfect for guided walking tours, where visitors can admire:
- Ancient merchant houses reflecting Chinese, Japanese, and Vietnamese architectural influences.
- The 400-year-old Japanese Covered Bridge, a symbol of Hoi An.
- The Assembly Hall of the Chaozhou Chinese Congregation, known for its intricate wood carvings.
Hoi An is also a shopping paradise, boasting over 400 tailor shops and shoemakers, where visitors can have custom clothing and footwear made at a fraction of the price compared to Western stores—often completed within a day.
2. The Magical Hoai River and Lantern Festival
Hoi An’s riverside setting is undeniably romantic. A boat ride on the Hoai River costs around $3 per hour, offering a serene way to soak in the town’s historic atmosphere.
As evening falls, colorful Vietnamese lanterns illuminate the city, creating a breathtaking scene. Visitors can also participate in the tradition of lighting a candle and setting it afloat on the river.
The Hoi An Lantern Festival, held on the 14th day of each lunar month, is a must-see event. Travelers on TripAdvisor forums often highlight it as the most memorable experience in Hoi An.
3. Vietnamese Cooking Classes
Hoi An is a haven for food lovers, offering a range of cooking classes at renowned venues such as:
- Morning Glory Cooking School – One of Hoi An’s first and most famous cooking schools.
- Red Bridge Cooking School – Accessible by a scenic riverboat ride from the town center.
These hands-on classes are not only fun but also deliciously rewarding—so visitors should arrive with an empty stomach!
4. Eco-Tours and Farming Experiences
For a unique cultural experience, visitors can join an eco-tour in the rural outskirts of Hoi An. A typical tour includes:
- A leisurely bike ride through rice paddies and village roads.
- Tea breaks with local farmers in the middle of lush fields.
- A hands-on opportunity to wear traditional farming clothes and learn rice cultivation, even using water buffalo to plow the fields.
5. Pristine Beaches and Island Adventures
Hoi An’s golden sandy beaches make it a favorite destination, especially among Australian travelers. Visitors can take a day trip to nearby islands, offering opportunities for:
- Swimming and sunbathing.
- Snorkeling and scuba diving at coral reefs and underwater pinnacles, catering to all diving levels.