Why You Should Visit Vietnam Again

A few years ago, Nomadic Matt wrote a famous post that went viral—not just because of the topic, but also because it sparked heated debates across various forums. Some agreed with Matt, while others strongly disagreed. But that’s the beauty of self-expression—we all have the right to share our thoughts.

Having lived in Vietnam for over seven years, I can understand Matt’s perspective. There are certainly challenges in Vietnam, things that can be hard to accept or appreciate. But no article, no matter how extensive, can fully capture the essence of a country—its culture, people, economy, and evolving reality. Our experiences are shaped by the randomness of life. Some encounters are positive, others less so, but in the end, perception is subjective. A lost wallet can bring sadness to one person (the owner) and happiness to another (the finder). Yet, a single choice—to return it—can bring joy to both.

Back to Vietnam

Vietnam can be both wonderful and challenging. People often say, “You see what you want to see.” So, what do you want to see? And how open are you to new experiences?

The vast majority of tourists leave Vietnam amazed. The sheer diversity—the food, the culture, the breathtaking landscapes—makes it worth traveling across the globe. Let’s say 95% of visitors love it. Yes, infrastructure can be lacking, communication can be difficult due to language and cultural differences, and things may not always meet your expectations. But is that why we travel? Do we seek only smooth highways and polished experiences?

As one comedy movie humorously put it: “I like to watch movies I already know.” That mindset applies to those who demand predictability. But Vietnam isn’t about predictability—it’s about discovery.

Come and see for yourself. There’s a more than 90% chance you’ll love it.

If you’ve been here before, you already know.

Why Should You Come Back to Vietnam?

Because you haven’t seen it all.

Even if you visit the same place again, it can feel like a completely new experience. Now that you know what to expect, you can appreciate things even more. And as the world constantly evolves, you’ll likely find something improved, something fresh, something better than before.

Watching your favorite movie again doesn’t make it boring. In fact, you often notice details you missed the first time.

So, shall we see you again?

Book tour in VietNam